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Monthly Meeting: Talk to the Elephant: Design for Behavior Change

  • 21 November 2014
  • 11:30 AM - 1:30 PM
  • Woman’s Club of Minneapolis 410 Oak Grove Street Minneapolis, Minnesota


Registration is closed

Rescheduled from February.

Talk to the Elephant: Design for Behavior Change

Julie Dirksen, Usable Learning

Frequently, learning design is about showing people how to do the right things, but actually getting them to change behavior can be another challenge. It’s particularly challenging to get people to change those intractable habits and behaviors that we all struggle to avoid, despite the wealth of available information about better choices.
This means that, as design professionals, we need to know all we can about designing for real behavior change, including using techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, user experience, and even game design.

In this session, you will learn:

• How to identify and understand the barriers to behavior change
• Ways to design solutions that don’t just inform learners, but inspire behavior change
• How to use specific models and technique for designing a change effort

About the presenter:

Julie Dirksen ASTD-TCC presenter


Julie Dirksen is an independent consultant and instructional designer who has almost two decades’ experience creating highly interactive e-Learning experiences for clients ranging from Fortune 500 companies to innovative technology startups to major grant-funded research initiatives. Her focus has been on utilizing the disciplines of educational psychology, neuroscience, change management and persuasive technology to promote and support the improvement of peoples’ lives through sustainable long-term learning and behavioral change. She holds an M.S. degree in Instructional Systems Technology and has also been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of the book Design For How People Learn.

Cancellation Policy: With written cancellation notice, received one week prior to the event, you will receive a refund, less a $10 processing fee. Cancellations the week of the event are non-refundable.
Notice of cancellation must be faxed to the ASTD-TCC office. No-shows will not receive a refund

3208 W Lake Street STE 25

Minneapolis, MN 55416 


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